Work Desk

SEO Company In Cheshire

What is SEO?

SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

 

Organic search results

The unpaid listings on a search engine results page (SERP) that the search engine has determined are most relevant to the user’s query. Ads (in this context, PPC or pay-per-click ads) make up a significant portion of many SERPs. Organic search results are distinct from these ads in that they are positioned based on the search engine’s organic ranking algorithms rather than advertiser bids. You can’t pay for your page to rank higher in organic search results.

 

Quality of organic traffic

How relevant the user and their search query are to the content that exists on your website. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, those visitors are likely to leave your site without completing any conversions. High-quality traffic includes only visitors who are genuinely interested in the products, information, or other resources your site offers. High-quality SEO capitalizes on the search engine’s effort to match a user’s search intent to the web pages listed in the SERP.

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Quantity of organic traffic

The number of users who reach your site via organic search results. Users are far more likely to click on search results that appear near the top of the SERP, which is why it’s important to use your SEO strategy to rank relevant pages as highly as you can. The more high-quality visitors you attract to your site, the more likely you are to see an increase in valuable conversions.

Why Choose Brand Marketing?​

Our SEO Company in Cheshire spans the whole of the UK, from small independents to large multinationals. At Brand Digital, we know that every client is different and will have different challenges to face in their SEO journey. That’s why we tailor each and every campaign to our client’s goals to ensure the best return and KPIs are met. We love to innovate using a range of industry-leading techniques and approaches to maximise your marketing efforts. Combining our expertise in technical SEO, content & outreach, and link acquisition, we can improve your online visibility and reach your target customers.

As a boutique search engine optimisation company, we know that honesty and transparency is key to building strong working relationships. So, we don’t work through account managers and we won’t sell you an unachievable dream. Instead, you’ll work closely with each member of our SEO team. You’ll communicate directly with the person managing an aspect of your campaign, ensuring clear communication and tangible KPIs throughout the entire project.

Link Building

Links represent a core part of a well-rounded SEO strategy – an optimised link profile has tangible benefits in a website’s ability to rank in organic search.

Technical SEO

Technical SEO stands as one of the most important aspects of any successful SEO campaign. Without technical competence, your website could miss out on the visibility it deserves.

Local SEO

For businesses with a physical location or customers in a specific area, targeting a local audience.

Website Content​

On-page content optimisation should be at the heart of any long-term SEO strategy. It is impossible to target your most valuable search terms without it. Our goal is to make sure that your pages gain as many engaged visitors as possible.

SEO Consultancy

Our expert team of SEO consultants can help you capture and convert organic traffic by using industry-leading tools and tried and tested strategic approaches.

Enterprise SEO

For big business, even a small increase in performance can lead to huge real-world gains. Unfortunately, working effectively through large volumes of conflicting data can lead to inefficient work and optimisation in the wrong areas. We can help craft an enterprise SEO strategy that works for you.

Ecommerce SEO​

Whether you’re an established ecommerce brand or a company just starting out in online sales, investing in ecommerce SEO gives you the opportunity to make more transactions and more revenue.

Site Migrations

SEO needs to be a consideration for any site migration, whether it’s a change in domain, a brand new website, a re-platforming of CMS or a smaller reskin project.

Algorithm Recovery

Google penalties aren’t the only thing to think about – continual updates in both E-A-T and Broad Core Algorithms can lead to lost or reduced rankings, which results in loss of traffic and ultimately, revenue. Our team can help to understand when and why your site was affected by such an update or manual action penalty, as well as how to fix the issues and recover lost performance.